Hi, I’m Yael
With over a decade of experience, I lead video projects across the full process – from early pre-production and story development through hands-on direction and post-production. I work closely with teams to translate products, technology, and abstract concepts into videos people actually understand.
I stay hands-on through post-production, collaborating closely with editors, motion designers, and animators to shape structure, pacing, and tone through the final cut.
I come from a journalism background, which means I’m always looking for the angle, the question the audience is really asking, and the story that answers it.
My role is to help teams find the right story for their product, creatively and strategically.
I partner with marketing teams to turn complex products into clear, confident stories that drive real understanding and real decisions.
I’m not here just to produce videos — I’m here to help shape the message, sharpen the narrative, and align creative with strategy.
My background in journalism means I always look for the real question behind the brief — and the story that answers it.
Over the past decade, I’ve worked with tech companies across different stages, navigating complex products, evolving strategies, and high-stake launches as a true creative partner.
Based in San Jose, CA. Coffee, vinyl, and a very opinionated cat.
Guiding performance and visual tone from prep through shoot day, shaping each moment to serve the story with clarity, intention, and a cohesive creative vision.
Developing scripts from initial concept through final draft, crafting clear structure, authentic voice, and compelling narrative that align with your story, audience, and creative goals.
Managing the whole production process from planning through delivery, coordinating teams and execution to ensure a smooth workflow and high-quality final video.
Developing character-driven documentary stories, from research and interviews to filming and post-production, revealing truth, depth, and meaningful human connection.
Producing short-form video content designed specifically for social platforms, optimized for format, pacing, and audience engagement while staying aligned with your brand voice.
Creating strategic marketing videos that communicate value clearly, support campaign goals, and motivate viewers to take action across digital and branded channels.
Producing creative promotional videos that showcase your company, product, or initiative, combining storytelling and visuals to build awareness and excitement.
Directing authentic testimonial videos that capture genuine stories and real experiences, building trust and credibility through honest, human-centered narratives.
Creating clear internal communication videos that help organizations share messages, align teams, and communicate updates effectively across departments.
